The IBD DNA has the ability to:

 

• Strategically influence purchasing

    decisions.

 

• Promote new products, product lines,

    or product categories.

 

• Advertise discounts, special pricing,

    or other timely messages.

 

• Educate customers about services, new features, and how products work.

 

• Engage customers on a sensory level.

 

• Deliver dynamic, relevant content to the right audience at the right place & time.

 

• Act as virtual showrooms thereby expanding selling floorspace helping you create the “endless aisle”.

 

• Enhance the store ambiance & environment.

 

• Display loyalty programs and important announcements.

 

• Plan, create, launch and manage campaigns—for real-time delivery.

 

• Improve marketing and merchandising effectiveness.

 

• Up - sell, cross-sell, and drive traffic to particular areas in the store.

 

• Entertaining customers waiting in line to reduce perceived wait time.

 

• Interactive product information and guided selling.

 

• Enhance the shopping experience.

 

• Builds brand value.

 

• Increase operational efficiency.

 

• Improve corporate communications and training.

 

• Support philanthropic causes.

 

• Engage customers using the stores IBD DNA slot impressions.

 

• Customize content on-the-fly and control remotely or in-house.

 

• Encourage loyalty programs.

 

• Act as an training platform to deliver updated product information to staff.

 

Goal Setting, Goal Determination, and a Development Plan

 

Take your retail marketing experience to the next level with IBD DNA.

 

The IBD DNA brings your brands to life and engages

captive audiences with highly entertaining and informative

broadcastquality content that will elevate the shopping

experience,influence buying behavior and capture endless

business opportunities from the onset.