IBD / DNA
Independent Bicycle Dealer / Digital Network Advertising
This presentation helps you understand what your own in-house digital signage department is capable of. Learn how it will educate the IBD and engage customers. DNA will grow the brand, build identity and increase sales.
Digital signage helps the IBD to better meet the customer’s needs, now and into the future. Learn how to take advantage of the opportunities presented by this digital space to ensure the brands and manufactures remain relevant.
Digital Rep
Manufactures know they need to modify their existing communications to become more effective.
Improve Corporate Communications
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How many times can a local rep effectively be at each IBD location to educate staff when he can only schedule time with the owner or manager.
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How many employees can they train in a monthly, one hour visit with the IBD owner before they need to be at their next appointment?
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Do they have the time to speak to every employee with a consistent message?
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Better yet how many customers can they help employees educate or influence in that 1 visit?
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Employees do not have to travel to a central location or miss work for important policy, procedure, or training sessions.
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Employees have all week to schedule a watch and learn session.
The digital rep training services engage the employees with points to learn, plus creates the much needed CEU program which the industry is striving for.
Manufactures that partner with the QBP/IBD DNA understand their own subjective costs and the value of informed IBD employees.
Streamline Training
The Digital Rep system is used during off hours (before or after regular store hours), set up in weekly blocks to deliver employee training and informational content that, in turn, can make employees happier, more efficient, and generally just better at doing their jobs.
Better informed and more skilled employees tend to churn (or leave the job) less often, and will make for better customer service and overall customer relations. Product knowledge, motivation, productivity, and merchandising directives, as well as the communication of product values and guidelines,
These are some pretty compelling reasons to seek out The Digital Rep solutions. Plus, the fact that this staff training side of The Digital Rep service is accomplished using the same components and infrastructure as the consumer-focused side makes its offerings even more attractive.
Employee Training and Skills Management
Most IBD employees do not have permanent offices or desks, making it difficult to communicate through email or voicemail. Use Digital Rep services to communicate directly to employees on the sales floor for:
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Company information and updates
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Deliver product demonstrations
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Guidance on selling strategy
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Educational material designed to improve sales and customer service effectiveness
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Company events
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Alerting staff to time-critical events, such as a product rebates, spiffs, recalls
Plus employee training can be further enhanced to include our on-line questionnaire for product points which they use at their your own leisure.
Call us today to learn how you can launch your weekly Digital Rep Service.
