The IBD DNA focuses on the business benefits of cycling, dedicated to helping the IBD thrive with programs and services that save money, boost profits and enhance relationships.

 

Plus the pivotal role that today's bicycle infrastructure plays within business;

not only reducing traffic gridlock and preserving the environment but

more importantly — in improving the economic, physical and social well-being of our communities.

 

The Independent Bicycle Dealer / IBD market—one of the last bastions of the healthy brick and mortar neighborhood retail outlets.

 

This is where in today's world of high-tech VC ventures we can embrace the analog humanity of simple family pleasures, a healthy lifestyle and how to go about it.

 

Our investors have passion for the market and understand how their high tech industries are creating communities with the intention of being more bike-friendly which attracts an educated, talented workforce. We also realized that promoting transportation by bike is such a simple solution to reducing obesity rates and lowering healthcare costs — arguably, the two biggest issues facing our nation.

 

Giving back is how our investors are helping become part of this movement within an industry that encouraging economic growth by better connecting businesses with their customers.

 

Small businesses dominate the bicycle industry, the cornerstone of the global economy. Studies suggests that buying local represents a huge opportunity for building healthier local economies, and the knowledge that the future industry of the Independent Bicycle Dealer are being helped to survive and grow.

 

 

 

 

 

 

 

 

 

Michael Andersen

The PeopleForBikes Green Lane Project

 

 

For a full report on how the bicycling

industry helps our high tech sectors

and cities.

 

Learn more by reading

The PeopleForBikes Green Lane Project.

Click on this link to read

 

PeopleForBikes is leading the movement

to improve bicycling in America -

and to improve America through bicycling.