The reality of such rapid growth is that consumers will expect to see—and use—digital signs in brick-and-mortar locations. Retailers who implement these solutions will not only stay competitive, but also reap many other rewards digital signage offers.

 

The effect of the visually appealing display gives Independent Bicycle Dealers the opportunity to improve their customers' shopping experience, make each employee more productive, reduce the load on customer service staff and, offer a supplementary form of income.

 

Technology Innovations

 

Success in today’s highly competitive retail environment depends on delivering the right

messages to new and existing customers at the right time. A rapidly growing number

of retailers are learning that when it comes to delivering valuable retail content and

experiences to customers, one of the most effective mechanisms is digital signage.

 

You can improve advertising, merchandising, and promotional effectiveness by delivering content directly to the point where customers make decisions. Digital Signage for retail reliably delivers content and rich media to intended customers at the

right moment.

 

Enable Local-Area Marketing

 

Engage prospective customers with messages that have local-area relevance. For example, messages could promote a sale on products related to a sports event happening in town.

 

The IBD Personalized Slot Impression

 

By custom-tailoring content to fit the ideals and preferences of your target customer, you not only increase your chances of making a sale, but may actually strengthen your brand image and improve the overall shopping experience.

 

Enhance the Sales Process

 

Digital empowers sales associates with the latest product and information—enabling them to engage with shoppers anywhere on the sales floor, answer questions, helping streamline the decision-making process, and expedite sales times.

 

Move hard-to-move items quickly

 

Unloading older products to make room for new stock is every retailer's challenge. Bring new life to the bargain bin with digital signage that highlights markdowns, creates a sense of urgency among buyers, and reiterates what made the product special in the first place, in real time.

 

Integrate Social Media

 

Engage customers to view and interact with a variety of your personal social media sites and sin up for emails from in-store digital signs, including Facebook, Twitter, google+ and product reviews.

 

Content-Rich Engagement

 

Display everything from simple messages to cinema-quality video.

 

Service By Design

 

In today’s omni-channel environment, traditional retailers are struggling to implement

solutions that effectively deliver the compelling shopping experience today’s consumers

want—innovative communication, sensory engagement, customized offers, and immediate access—The IBD DNA provides you with this and a whole lot more.

 

Flexibility

 

It is probably harder today to think of places where digital displays would not

work than it is to think of those places where it does, or will, work.

 

A Foundation for Success

 

IBD DNA for the IBD is a new way for you to deliver compelling experiences to customers and employees. IBD DNA is a network-based platform that enables you to deploy highly versatile content over your existing network without the cost or complexity associated with deploying and integrating dozens of point solutions.

​

Today, digital signage is much more than just a display. It has progressed from simply replacing paper signs to becoming an interactive and engaging portal. IBD DNA technology brings new and innovative use cases to life, demonstrating the true power of engagement. This helps the IBD easily extend your capabilities to meet specific marketing and merchandising goals.

 

By using digital signage to provide relevant information to your customers near the point of purchase, you can generate higher brand awareness and sales uplift.

 

Digital signage is good for business

 

Digital Signage now dominates consumer expectations and, in turn, store investment plans.  

 

Digital signage is a win-win-win opportunity for businesses. With 2/3 of the purchasing decisions made in the store, digital signage can increase sales.

 

Did you know that consumers spend 17x

more money in stores than they do online?

 

Digital signage helps you capture

those sales.

 

 

 

iMedia Breakthrough Summit 2013: case study